Think image overlays, trivia that you can take to social media, and quotes or sentence structure to match the theme. If your brand allows, create a themed newsletter. Build relationships by entertaining your readers.While they may seem a little niche, holidays like Batman Day, International Harry Potter Day, and Star Wars Day can be a lot of fun while still being effective. If you haven’t done a demographic survey of your subscribers yet, get a jump on it now. Start with segmenting by gender, parental and pet ownership status, and even age. Tip: Make your Mother’s Day newsletters really count by segmenting your audience and personalizing your newsletters and offers to fit the segment. Remember, any of these ideas are good for both moms of human children and moms with furbabies. Be sure to let your readers know why you like it and why you’re sharing it with them, then link to the source. If you’re a mom, share an article, website, or social media channel that you’ve found particularly helpful over the years. *Bonus if you saw a mom use it when visiting your business and you tell the story. If it fits your brand and your audience, share some “mom hacks” that you’ve learned or seen used over the years. Then share it on Facebook and encourage your readers and followers to do the same. Tell a story about something great your mom did for you. Share a discount code or special offer your readers can use or share with the moms in their lives. It doesn’t matter if your demographic is filled with moms or single men. This Mother’s Day, create an email campaign that makes a positive impact on you and your subscribers with these newsletter ideas: To me, Mother’s Day is a celebration of unconditional love, incredible strength and fortitude, and seemingly endless patience. Mother’s Day is a time to appreciate all kinds of mothers - from birth mothers to foster mothers, from godmothers to grandmothers, and even mothers whose only children are covered in fur and walk on paws (or fly, or swim…). With all the holidays there are to celebrate in May, it seems that Mother’s Day always seems to dominate. Of course, there are a lot more holidays in May, but let’s move on to some May newsletter ideas.
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